Walk Cape Town

Rueko Studio had the privilege of working with Walk Cape Town, a company which provides immersive walking tours that offer a unique perspective on the rich history, culture, and stories of Cape Town. The project encompassed a comprehensive branding and marketing campaign, including the design of a captivating logo. Additionally, we crafted engaging marketing material, developed a visually stunning website, and managed their social media presence, all aimed at showcasing Walk Cape Town’s commitment to providing exceptional experiences that connect visitors to the heart of this beautiful city. Our collective efforts have not only elevated Walk Cape Town’s brand presence but also contributed to a deeper appreciation and understanding of Cape Town’s diverse heritage among locals and tourists alike.

Walk Cape Town approached Rueko Studio to create a logo that reflects their mission of providing immersive, ground-level experiences of Cape Town’s history and culture through walking tours. The objective was to design a logo that would stand out among its competitors captures and convey a sense of adventure and exploration.

The new logo has helped Walk Cape Town establish a strong brand identity, attracting more visitors who seek authentic and immersive experiences of the city. The logo design project for Walk Cape Town was a success, capturing the essence of the brand and helping to differentiate it in a competitive market.

Walk Cape Town wanted a website that not only showcases their walking tours but also provides valuable information about Cape Town’s history, culture, and attractions. The objective was to design and develop a user-friendly website that highlights the unique selling points of Walk Cape Town’s tours and encourages visitors to book private tours.

We opted for a clean and modern design, with a focus on stunning visuals and easy navigation to ensure a seamless user experience. The website features captivating images of Cape Town, informative content about the tours, and an easy-to-use email booking system, which resulted in increased user engagement. The new website has helped Walk Cape Town reach a wider audience and increase their online presence, leading to a significant growth in tours.

Walk Cape Town also needed marketing material such as brochures, posters, and apparel to promote their walking tours and brand. The objective was to design eye-catching and informative marketing material that effectively communicates the unique experiences offered by Walk Cape Town.

We used a combination of striking visuals, engaging copy, and consistent branding to create marketing material that captures the essence of Walk Cape Town’s tours. The marketing material we designed effectively conveys the adventurous and immersive nature of Walk Cape Town’s tours, helping to attract more visitors. The new marketing material has contributed to an increase in brand awareness, helping them stand out in a competitive market and attract more customers.

They also needed a social media presence to engage with their audience and promote their walking tours. The objective was to create and manage social media content that highlights the unique experiences and attractions offered by Walk Cape Town.

We developed a content strategy that focuses on storytelling, using captivating visuals and compelling narratives to engage with the audience. Our social media management efforts have helped Walk Cape Town increase their followers and engagement on platforms such as Instagram, Facebook and X (formerly Twitter). The social media presence has contributed to an increase in tour participation and brand recognition for Walk Cape Town.