22 Leather

Overview

22 Leather, established in 2020 by two brothers, is a proudly South African handcrafted lifestyle brand. With a shared passion for design and entrepreneurship, the founders embarked on a journey to create a brand that celebrates local craftsmanship and creativity.

The objective of this project was to redesign and develop the 22 Leather website to reflect the brand’s ethos and showcase its range of handcrafted products. The goal was to create a visually appealing and user-friendly website that enhances the online shopping experience for customers.

Our design approach focused on highlighting the craftsmanship and uniqueness of 22 Leather’s products. We incorporated elements that reflect the brand’s South African heritage while ensuring a modern and elegant design aesthetic. The website was designed to be responsive across all devices, providing a seamless browsing experience for users.

Old Website

The redesigned 22 Leather website features a clean and intuitive design, showcasing the brand’s products beautifully. We implemented an easy-to-navigate structure, allowing customers to explore the product range effortlessly. The website also integrates secure payment gateways, ensuring a safe and convenient shopping experience.

New Website

The new website has had a positive impact on 22 Leather’s online presence, attracting more visitors and improving engagement. The improved user experience has resulted in an increase in sales and customer satisfaction. Additionally, the redesigned website has helped position 22 Leather as a premium lifestyle brand in the market.