In 2019, we were requested to assist the Inkatha Freedom Party (IFP), South Africa’s 4th largest political party, to provide comprehensive design and social media services for their 2019 National and Provincial Election campaign. A significant aspect of our work involved the design of the IFP’s 2019 Manifestos.
Inkatha Freedom Party #SAElection2019
Overview
National Manifesto Design
We were tasked with designing the 2019 National Manifesto, a crucial document outlining the party’s vision and policies for the nation. Our team ensured the manifesto was accessible to a diverse audience, with it being translated it into English, isiXhosa, isiZulu, and seTwana.
KwaZulu-Natal Manifesto Design
Additionally, we provided design support for the KwaZulu-Natal Provincial Manifesto, presenting it in both English and isiZulu. These designs were crafted to resonate with the local population and effectively communicate the IFP’s provincial objectives.
Social Media Ads Management
In conjunction with our design services, we also managed the IFP’s social media advertising campaigns, aimed at amplifying the party’s message and engaging with voters.
Strategic Ad Campaigns
We developed and executed strategic ad campaigns on platforms such as Facebook and Instagram. These campaigns were tailored to highlight specific manifesto issues, effectively reaching and resonating with the IFP’s target audience.
Audience Engagement and Growth
Our efforts also focused on cultivating and expanding the IFP’s social media following. Through targeted content and engagement strategies, we fostered meaningful interactions with voters, further amplifying the party’s presence online.
