As PayPal celebrates its 25th anniversary, the company has unveiled a contemporary brand refresh, showcasing its leadership in digital payments. Partnering with Pentagram, PayPal has introduced updates to its visual identity, reflecting its commitment to simplicity and accessibility in financial services.
Crisp Logo and Enhanced Colours
PayPal’s refreshed logo features subtle refinements, with a shift towards a crisper, geometric design. The rounded edges have been replaced with sharper lines, resulting in a modern and sleek appearance. Although these changes are nuanced, they represent a significant step towards a cleaner, more contemporary identity.
The colour palette remains recognisably PayPal, now incorporating brighter blues that add depth and dimension. Additionally, a visual link to Venmo’s blue creates a cohesive connection between the two services under PayPal’s umbrella. The removal of yellow and the introduction of a black-and-white colour scheme further enhance the brand’s simplicity and sophistication.
Updated Typography for Modern Platforms
A key element of PayPal’s visual refresh is the introduction of a custom typeface, PayPal Pro. Inspired by the classic Futura, the new font embodies clarity and boldness, perfectly suited for PayPal’s diverse digital touchpoints. The companion typeface, PayPal Pro Text, is designed for optimal legibility on smaller screens, ensuring a consistent user experience across platforms.
Streamlined User Experience Across Platforms
The brand refresh extends beyond visual updates, focusing on enhancing PayPal’s overall user experience. The new design language now features black buttons instead of the familiar yellow, providing a cleaner, more unified interface. This shift aligns with a contemporary aesthetic while maintaining elements that users recognise and trust.
Dynamic Brand Elements and Animation
Movement is a key aspect of PayPal’s updated identity. The refresh includes animations that mimic user actions like swiping and tapping, bringing the interface to life and reflecting the intuitive actions users take when making payments. This dynamic approach enhances engagement and underscores PayPal’s ease of use and digital-first mindset.
PayPal’s refreshed identity will gradually appear across its products and services, with the new look already visible on updated PayPal debit cards. This phased rollout ensures that PayPal’s new brand resonates with its diverse audience while staying true to its core values of reliability and ease of use.
Images: www.pentagram.com
