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As part of our blog series, Influences on Design”,  today we explore Neoclassicism, spanning from approximately 1750 to 1850 CE. It was an artistic movement inspired by the classical art and culture of ancient Greece and Rome. Neoclassical artists sought to revive the aesthetics of classical antiquity, emphasising simplicity, clarity, and order in their works.

Neoclassical art is characterised by its emphasis on rationality, symmetry, and idealised forms. Artists such as Jacques-Louis David and Antonio Canova drew inspiration from classical mythology, history, and literature, creating works that were dignified and heroic. The neoclassical style was seen as a reaction against the excesses of the Rococo period, with artists seeking to create art that was noble, moral, and intellectually stimulating.

It has had a significant influence on graphic design, particularly in its emphasis on clarity, order, and classical motifs. Graphic designers often draw inspiration from the geometric forms and symmetry of neoclassical art, using these elements to create designs that are balanced, harmonious, and visually appealing. The revival of classical themes and ideals in neoclassical art has also influenced the use of symbolism and allegory in graphic design, with designers seeking to convey complex ideas and concepts through visual metaphors.

Neoclassicism represents a return to the ideals of classical art and culture, emphasising rationality, order, and restraint. The artistic achievements of the neoclassical era continue to inspire and influence artists and designers today, serving as a reminder of the enduring relevance of classical ideals in art and design.