Cape Town Pride

#OwnYourTruth

Overview

We approached Cape Town Pride, an organization that advocates for the rights of the LGBTIQA+ community, and offered to help redesign their website. The primary objectives of the project were to create a modern website that is more representative of the community that has an events functionality which allows them to showcase the many events they host annually. Our goal was to deliver a website that reflects the organization’s vision and values while providing a seamless user experience.

Love Is Love.

Discovery Phase

Our team held an initial meeting with Cape Town Pride to understand their requirements and goals for the website redesign. We also conducted a website audit to identify the website’s weaknesses and opportunities for improvement. From our findings, we concluded that the website was outdated, had a poor user experience, and lacked essential features.

Design Phase

Based on the findings from the discovery phase, our design team developed a new website design that aligned with the organisation’s vision. We created a design that features a modern and visually appealing layout with a prominent header image that reflects the organisation’s inclusivity. We also included clear navigation menus to make it easy for users to find what they are looking for on the website.

We also incorporated an events functionality to the website that displays upcoming events, their dates, and the venues.

Before & After

Development Phase

After the design phase, we started working on the website’s development. We developed the website using a responsive design, making it accessible on multiple devices, including desktops, tablets, and smartphones. We also created a user-friendly content management system, allowing the Cape Town Pride team to manage the website content without technical skills.

We changed the website’s domain name to a shorter and more fitting name that aligns with the organisation’s brand. We worked closely with the Cape Town Pride team to ensure a smooth transition to the new domain.

Results

The Cape Town Pride website now has a modern and visually appealing design that aligns with the organisation’s mission. The website now provides an enhanced user experience with clear navigation menus. It is also accessible on multiple devices, making it easy for users to access it from anywhere.

The new website design has helped promote the organisation’s events, leading to increased attendance and engagement.

Conclusion

The Cape Town Pride website redesign project was a success. We delivered a website that the organisation can be proud of. We are happy to have played a role in contributing to Cape Town Pride’s mission of promoting equality and challenging prejudice towards the LGBTIQA+ community.