Is SEO still relevant in 2025?

In the fast-paced world of digital marketing, trends and tactics come and go. One question that has persisted over the years is whether SEO is dead. With the constant evolution of search engine algorithms and the rise of new marketing strategies, some have speculated that traditional SEO practices are no longer effective. However, the truth is that SEO remains a crucial component of any successful digital marketing strategy. Let’s explore why SEO is very much alive and kicking in 2025.

Earlier this year, many SEO specialists globally were of the opinion that traditional SEO practices were making an exit because of the rise of artificial intelligence (AI). Headlines read, ‘SEO Is Dead. Long Live AO‘ or ‘Is SEO Dead in 2025? Shocking Facts Revealed!’

“SEO is absolutely still relevant…!”
— Viktoria Velkova, Lumen SEO

SEO has always been a dynamic field, and it continues to evolve to enhance the user’s experience online. While the basics like writing quality content, optimizing images, and checking the health of your links remain important, technological advancements are reshaping the SEO landscape.

“SEO will stay relevant as long as people are searching for information online. But the approach to what works is evolving – in a big way.”
— Samantha North, Digital Marketing Expert

Search engines like Google are already using AI tools to enhance users’ search experience. Google is experimenting with AI-powered Circle to Search, Search Generative Experience (SGE), and tools for creativity and productivity. When implementing SEO best practices on your website, don’t be afraid of using AI solutions. Use tools like ChatGPT to come up with keyword ideas or phrases, or consider using Grammarly’s free writing tool that can help check your content as you write. Be sure to check AI-generated content before publishing to make sure it’s factual and will be useful to your audience.

“With the introduction of AI, SEO will be more significant in 2024 to keep your website relevant to your audience.”
— ArticleCube Expert Opinion

Search Generative Experience (SGE) is still in its trial phase, but it’s expected to revolutionize the search experience for users. Google suggests not just related questions, but logical follow-up queries to help users obtain highly relevant and in-depth information with just a few clicks. For now, having an understanding of how SEO works and how it will affect the SGE will help your website rank well on the search engine results pages (SERPs).

“SEO is now marketing, and that could be challenging for anyone who holds on to a one-dimensional SEO mindset.”
— Insights from SEO Experts

Know Your Brand: Understanding your brand helps in sourcing or coming up with quality keywords for your website. This is essential for a strong keyword strategy.

Create Excellent Content: Great content not only improves SEO but also brings quality leads to your website.

Check The Top 100 Pages On Your Website: Regularly update the SEO on your website’s top pages to ensure they remain relevant and useful.

Ditch Dodgy Links: Fix broken links as often as you can to improve user experience.

Images Are The Forgotten SEO Gem: Use high-resolution images and optimise them with keywords in the file name and alt text.

Check Your Website Speed: Ensure your website loads quickly, as slow loading times can lead to user frustration.

“When content is optimized with relevant keywords, it becomes more discoverable both within social media platforms and through search engines.”
— Gianluca Ferruggia, General Manager at DesignRush

Images: unsplash.com | unsplash.com