Wondering if you’re missing out on some golden opportunities because you’re running a business without an online presence? Here are 7 reasons why you must have a website in 2022.
1. Your Customers Expect It
Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand‘s website for product information.
2. It Provides Social Proof
Ninety percent of consumers claim that online reviews influence their buying decisions. You could rely on Google MyBusiness, FourSquare, Yelp and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.
3. You Control The Narrative
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.
4. Your Competitors Have Websites
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews and testimonials. So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.
5. Never Be 'Closed For Business' Again
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or eCommerce store means that you can sell products all the time – not simply between 9 a.m. and 5 p.m.
6. Show Up In Google Search Results
81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords. If you don’t have a website for your business, the chances of you showing up on the search engine results page (SERPS) are zero.
7. Showcase Your Products & Services
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
Source: socialmediatoday.com
Image: unsplash.com
